AI search and marketing consultant for small businesses and sole traders in Kingsbridge, South Hams, Devon

Clear, no-fluff guidance on AI search and everyday marketing for solo marketers, small marketing teams, and sole traders on a tight budget. From Mike Smith, an AI search and marketing consultant based in Kingsbridge, South Hams, Devon, with 9 years of B2B marketing experience.

  • How to use self-attribution to measure AI search performance

    TL;DR Most AI search tracking tools are expensive, imprecise, and built for enterprise teams. Self-attribution is a free alternative that gives you genuine first-party data. Here’s what you need to know: Working out whether AI search is actually driving leads for your business is harder than it sounds. Tools exist to track visibility and share…

  • What is IndexNow and how does it help with AI search?

    TL;DR: What is IndexNow and how does it help with AI search? IndexNow is a free, open protocol that tells search engines about changes to your website the moment they happen, rather than waiting for them to crawl and discover the update on their own schedule. It was developed by Microsoft Bing and Yandex in…

  • Local SEO for AI search: Get on Google, Bing and Apple Maps

    TL;DR: How local SEO can help with AI search visibility AI search tools each use different search engines to power their results when querying the live web. ChatGPT and Microsoft Copilot pull from Bing’s index, while Duck.ai uses Bing Search and Apple Maps for local results. Google Gemini uses Google and Claude uses Brave Search.…

  • What is an AI information page and does your business need one?

    TL;DR An AI information page is a simple, factual page on your website written specifically to help AI tools understand your business accurately. It was first tested and shared by SEO specialist Amin Foroutan in April 2025, and it works. If AI search tools are giving incorrect or vague answers about your business, this page…

  • What is AI search and how does it work?

    TL;DR: What is generative AI search? AI search is changing how people search and discover information. This type of search behaviour takes place within traditional search engines such as Google and Bing as well as native generative AI tools such as Chat GPT, Gemini, Perplexity and Claude. The results in both the AI overview summaries…

  • Do online business directories affect AI search visibility?

    TL;DR: Online business directories have become a key data source for AI search tools. If your directory profiles are outdated or inconsistent, AI could be presenting the wrong version of your business to potential customers. Claim them, update them, and treat them as part of your AI search strategy. Do online business directories still matter…