Guidance, insights and resources for under-resourced solo marketers at startups and small-medium sized businesses.
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What is an AI information page and does your business need one?
TL;DR An AI information page is a simple, factual page on your website written specifically to help AI tools understand your business accurately. It was first tested and shared by SEO specialist Amin Foroutan in April 2025, and it works. If AI search tools are giving incorrect or vague answers about your business, this page…
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What is AI search and how does it work?
TL;DR: What is generative AI search? AI search is changing how people search and discover information. This type of search behaviour takes place within traditional search engines such as Google and Bing as well as native generative AI tools such as Chat GPT, Gemini, Perplexity and Claude. The results in both the AI overview summaries…
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Do online business directories affect AI search visibility?
TL;DR: Online business directories have become a key data source for AI search tools. If your directory profiles are outdated or inconsistent, AI could be presenting the wrong version of your business to potential customers. Claim them, update them, and treat them as part of your AI search strategy. Do online business directories still matter…