TL;DR
An AI information page is a simple, factual page on your website written specifically to help AI tools understand your business accurately. It was first tested and shared by SEO specialist Amin Foroutan in April 2025, and it works. If AI search tools are giving incorrect or vague answers about your business, this page gives them a reliable source to reference instead. It takes less than an hour to set up, costs nothing, and can be updated any time your business changes.
Why might you need an AI Information page?
If you’ve ever typed your company name into ChatGPT or Perplexity and got back an answer that wasn’t quite right, you’re not alone. AI tools often pull information about businesses from whatever they can find across the web. If your website isn’t structured clearly, or the information that matters is buried where machines struggle to reach it, the result is vague, incomplete, or occasionally wrong.
An AI information page is one of the simplest things you can do to fix that. Here’s what it is, whether your business needs one, and how to set it up correctly.
What is an AI information page?
An AI information page is a dedicated page on your website that contains factual, structured information about your business, written specifically for AI tools and large language models (LLMs) to find and reference.
The concept was first tested by Amin Foroutan, an SEO specialist, on his own website in April 2025. He created a simple, factual page about himself and his work, linked to it from his site footer, and within a day of it being indexed he saw a measurable improvement in the accuracy of AI responses about him. He shared his findings on LinkedIn, and the idea was later amplified by SEO newsletter writer Steve Toth, which helped it spread more widely.
I’ve implemented in myself for my employer’s website too and it has worked very well for us. It has helped clarify subtle differences between our main brand and sub brands, where AI was previously getting confused when describing the brands. Now, AI answers often provide clear accurate answers, citing the LLM info page as the source behind its answer.
Foroutan describes it like this: imagine an alien lands on Earth and needs to understand your brand from a single page. Think of it as a clean, factual reference document hosted on your own domain, written for machines rather than customers.
Should your business have one?
Not every business needs one urgently, but there are some situations where it becomes particularly valuable.
You probably would benefit from one if any of the following apply:
- AI tools are giving inaccurate answers about your business, whether that’s wrong sector focus, outdated services, or incorrect descriptions of what you do
- Your business name is similar to another company and AI tools confuse the two
- Your website is relatively new or has a thin online presence, meaning AI tools don’t have much to draw from
- There’s important information about your business that doesn’t fit naturally on a service page or about page
- You’ve recently changed direction, launched a new service, or stopped offering something you used to be known for
It’s worth checking what AI tools currently say about your business before you start. Search for your company name in ChatGPT, Perplexity, and Google’s AI search. Ask the AI to “provide a profile of your business” and also try asking the kinds of questions a potential customer might ask when researching you as a potential supplier. If the answers are accurate, complete, and represent your brand well, an AI information page could still worth having but it’s less urgent. If the answers are inaccurate and confused, an AI / LLM Information Page could be the clear, structured source of information that the AI needs to understand your brand more accurately.
What to put on your AI information page
The tone of this page should be factual and neutral. Foroutan recommends aiming for around 80% neutral information and 20% positive sentiment. If the page reads like a brochure, AI tools are less likely to treat it as a trustworthy source.
A simple structure might look like this:
An introduction explaining what the page is for
A short paragraph at the top stating that this page contains factual information about your business intended to help AI tools and large language models (LLMs) understand who you are and what you do. Keep it simple and direct.
Business basics
- What your business does
- Who you serve and in what sectors
- Where you are based
- When the business was founded
- Any other foundational facts a researcher would want to know
What you do and who you work with
Use a question-style heading such as “What does [Business Name] do?” or “What sectors does [Business Name] work in?” and answer it clearly. Bullet points work well here. This is exactly the kind of structured format AI tools can parse quickly and cite accurately.
Recent updates
Search engines may not have indexed your latest case studies or recent news. A short section listing core case studies, new services, or key milestones gives them a signpost to fresh information to work with than they might otherwise find.
Brand clarification (if needed)
If your business is frequently confused with another company, this is a great place to address it. A question like “Is [Brand X] the same as [Brand Y]?” followed by a factual answer that distinguishes the two is perfectly appropriate here. You wouldn’t put this on a service page, but it can fit naturally on an AI information page.
Frequently asked questions
Use your own knowledge, Google Search Console data, and AI tools themselves to identify the questions people are asking about your business. Ask those questions to ChatGPT and Perplexity and see what answers come back. If the answers are wrong or missing, answer them clearly on this page. These are the questions AI tools will look to resolve, and your page gives them a reliable source to confidently cite.
How to set it up correctly
The technical side of this is simple, but a few details matter.
- Use a stable URL such as /ai-info or /llm-info and do not change it once the page is live. Redirects or URL changes undermine the signals you are trying to build.
- Make it a standard HTML web page. The page needs to be indexable, have a proper title tag and meta description, and behave like any other page on your site.
- Keep the HTML simple. You do not need fancy design, photography, or complex layout. Basic structure with clear headings loads faster and is easier for AI tools to parse.
- Link to it from your footer. A footer link signals to search engines that this is a foundational page on your site. Foroutan saw results within one day of adding this link on his own site, whereas I found it took a few weeks for Google to index and start citing the LLM Info page I created for my employer (even having added it to the site footer).
- You could add a link from your ‘About’ page if it fits naturally, but don’t not force it. If you can reference it as additional factual information for anyone researching your business, that could work well. I didn’t do this on my employer’s site as it didn’t fit and I’ve still got results just having linked to it from the footer.
- Include a last updated date on the page itself and in your meta description. This sends a freshness signal that tells Google the page is current.
For the meta title, something like “Official AI information: [Your Business Name]” works well. For the meta description, include a brief factual summary and the last reviewed date. Just be mindful that when AI search cites this page, this info will be visible to the reader. So you want it to read well for a human too, even if the goal is that the AI answers can just extract the info without the reader having to click-through to the page.
Treat it as a live document
One of the most useful things about this page is that you can update it any time. If your business changes direction, launches a new service, or stops doing something it used to be known for, update the page. Change the last updated date. That ongoing maintenance is part of what tends to make it work.
You might as well review it monthly, even if the only change is refreshing the date so it’s clearly up to date.
A few things to be realistic about
This is not an instant fix and it is not a guaranteed one. The page needs to be indexed by Google before it can be cited, which can take a few weeks or more if you only have a footer link pointing to it. The more internal links you can add naturally, the faster that process might be.
You also cannot control exactly how AI tools use the information. What you can do is give them a clean, accurate, well-structured source that makes it easier to represent your business correctly.
This isn’t a perfect fix. Seeing an “LLM Info” page cited in an AI answer’s sources isn’t as preferable as your “About” page being cited. But if it’s between that and an incorrect answer, it’s probably worth the trade-off.
About the author
Mike Smith is a Marketing Manager with 9 years of B2B marketing experience, based in Kingsbridge, South Hams, Devon. marketingstuff.co.uk is an educational blog for solo marketers and small marketing teams at UK SMBs who want to get results, even with a minimal marketing budget.
FAQs
What is an AI information page?
An AI information page is a dedicated, indexable page on your website containing factual, structured information about your business. It is written specifically to help AI tools and large language models understand and accurately represent your brand when people ask questions about it, citing the AI information page as a source behind the answer.
Is an AI information page the same as an llms.txt file?
No. An llms.txt file is a directive, similar to a robots.txt file. It does not contain content, cannot rank in search results, and does not inform AI tools about your brand. An AI information page is a standard HTML page that can be indexed, cited, and referenced just like any other page on your site.
How long does it take to set up an AI information page?
Most businesses can put together a first version in under an hour. The page does not need to be long or design-heavy. A clear structure with factual answers to common questions about your business is all it needs to be.
Where should I link to my AI information page from?
Your website footer is the most important link. It signals to search engines that this is a foundational page. A link from your about page is also useful if it fits naturally. Avoid forcing it into pages where it doesn’t belong. It’s a page intended for AIs to read, not humans.
How often should I update my AI information page?
Reviewing it monthly and updating the last reviewed date is probably a good cadence. Update the content any time something meaningful changes in your business, such as a new service, a change in the sectors you work with, or a shift in direction.
Will an AI information page help with Google search as well as AI search?
An AI Information page is indexable and can therefore be found via both AI search and in traditional search results. As it’s a page optimised for AIs to read, rather than humans, it won’t really carry benefits if a user clicks through to in from a search engine. Therefore, it’s best just to focus on its utility for AI search tools.