Tl;dr Google has been showing AI overviews for more branded searches Google AI Overviews continue to increase Noticed more AI overviews than usual recently? You’re probably not imagining it. AI overviews are increasingly being served by Google in the SERPs, even including branded searches. Previously, if you searched a brand name, it probably wouldn’t trigger … Read more
TL;DR Most AI search tracking tools are expensive, imprecise, and built for enterprise teams. Self-attribution is a free alternative that gives you genuine first-party data. Here’s what you need to know: Working out whether AI search is actually driving leads for your business is harder than it sounds. Tools exist to track visibility and share … Read more
TL;DR: What is IndexNow and how does it help with AI search? IndexNow is a free, open protocol that tells search engines about changes to your website the moment they happen, rather than waiting for them to crawl and discover the update on their own schedule. It was developed by Microsoft Bing and Yandex in … Read more
TL;DR: How local SEO can help with AI search visibility AI search tools each use different search engines to power their results when querying the live web. ChatGPT and Microsoft Copilot pull from Bing’s index, while Duck.ai uses Bing Search and Apple Maps for local results. Google Gemini uses Google and Claude uses Brave Search. … Read more
TL;DR An AI information page is a simple, factual page on your website written specifically to help AI tools understand your business accurately. It was first tested and shared by SEO specialist Amin Foroutan in April 2025, and it works. If AI search tools are giving incorrect or vague answers about your business, this page … Read more
TL;DR: What is generative AI search? AI search is changing how people search and discover information. This type of search behaviour takes place within traditional search engines such as Google and Bing as well as native generative AI tools such as Chat GPT, Gemini, Perplexity and Claude. The results in both the AI overview summaries … Read more
TL;DR: Online business directories have become a key data source for AI search tools. If your directory profiles are outdated or inconsistent, AI could be presenting the wrong version of your business to potential customers. Claim them, update them, and treat them as part of your AI search strategy. Do online business directories still matter … Read more